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Earlier this year, Asus launched the Zenfone Max Pro M1 smartphone with an aggressive price tag in India. The flagship Zenfone 5Z is also the most affordable smartphone which comes with Snapdragon 845 at that time. Today, the company launched two Zenfones in the Indian market called as Zenfone Max M1 & Zenfone Lite L1.

These two new Zenfones will be competing with the other low-cost smartphones including Xiaomi Redmi 6A, Realme C1, and the newly launched Lenovo A5.

Price and Availability

This entry-level ZenFone Lite L1 has been priced at Rs 5,999, which packs inside 2GB of RAM and 16GB of storage. The ZenFone Max M1, with 3GB of RAM and 32GB of storage, is priced at Rs 7,499.

Both of these entry-level phones come in two color variant, namely Black and Gold and will go on sale during Flipkart Festive Dhamaka Days, which will kick off in time for Diwali in the first week of November

ZenFone Lite L1: Specs

The ZenFone Lite L1 features a 5.45-inch HD+ IPS LCD display with an aspect ratio of 18:9 and 1440 x 720p display resolution. The device has a polycarbonate build, but with a metallic finish.

This device is powered by the Snapdragon 430 processor, coupled with 2GB of RAM and 16GB of storage. It runs Android 8.0 Oreo-based ZenUI 5.0, which is fairly smooth.

On the optics front, the ZenFone Lite sports a 13MP (f/2.0) rear sensor and a 5MP (f/2.2) selfie camera (along with an LED flash). You also get Face Unlock functionality via the front camera. There’s the lack of a fingerprint sensor on this device because of budget constraints.

ZenFone Max M1: Specs

The ZenFone Max M1 features the same 5.45-inch HD+ IPS LCD display and comes with the same metallic panel as seen on the ZenFone Lite L1. There’s also a fingerprint sensor at the top center on the back.

ZenFone Max is also powered by the same Snapdragon 430 processor, coupled with 3GB RAM and 32GB internal storage. Asus has packed a larger 4,000mAh battery in this device.

In terms of Optics, ZenFone Max sports the same 13MP (f/2.0) rear camera as the Lite variant, but bumps up the front camera to 8MP (f/2.2) to capture better selfies. You get Android 8.0 Oreo-based ZenUI 5.0 and Face Unlock here as well, along with a triple-SIM and microSD card tray on both phones.

Here’s a quick look at the specs of both of these entry-level ZenFone devices:


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