Today’s key updates in the automobile sector focus on both four-wheelers and two-wheelers, with significant developments in the Indian market.
Tata Motors has launched its “Festival of Cars” campaign for four-wheelers, ” offering massive discounts of up to ₹2.05 lakh across its range of vehicles, alongside additional benefits such as free insurance and service packages. This festive promotion is available until October 31, 2024, to boost sales during the festive season. Another major highlight is Mahindra & Mahindra’s upcoming electric commercial four-wheeler, the Mahindra e-ZEO, set for release on October 3, 2024. This vehicle will cater to the growing demand for EVs, particularly in the last-mile mobility sector.
Several exciting launches are lined up for September 2024 in the two-wheeler segment. Jawa is expected to release a new variant of its popular Jawa 42 motorcycle with enhanced performance and features. Hero is also updating its flagship scooter, the Destini 125, with a new design and better features, marking its first major refresh in six years. Additionally, Bajaj Auto will showcase its first ethanol-powered motorcycle this month, pushing sustainable fuel alternatives in the two-wheeler space.
These developments reflect automakers’ focus on expanding electric and eco-friendly options while capitalizing on the festive season’s sales opportunities.
