Mahindra and Ford, a trusted name. Isn’t it? Both Mahindra and Ford announced their plans to explore joint collaboration. Earlier this month, both formalised their strategic alliance to co-develop SUVs and electric vehicles, and share engines. We can now confirm finer details of the alliance. The team up will build five all-new SUVs along with an electric version of the Ford Aspire compact sedan. In addition, there will be collaborations in powertrains too.
The Joint venture will focus on the compact SUV segment with three new products. The lust of the SUV body style and attractive pricing due to the lower rate of tax on sub-four-metre cars explains why this segment is booming in India. And due to this reason Ford and Mahindra too want to come in this competition.
According to our trusted sources, Ford is developing a Vitara Brezza rival (codenamed: B763) which will lead the line-up, followed by the next-gen Ecosport (codename: B680). Cherry on the cake will be Mahindra’s SsangYong Tivoli (codename: S201)-based compact SUV which will also wear a Ford badge. Not only this, there will be a Hyundai Creta challenger too (codename: B563), and the last but not the least, Ford’s new C-segment SUV, based on Mahindra’s W601 – probably the next-gen XUV500. The new W601’s platform will be developed jointly by Mahindra, SsangYong ( Mahindra owned Korean car company) and Ford.
An important part of the venture is the electric version of the Ford Aspire that will use Mahindra Electric’s technology. The Aspire EV might not be that successful but it is expected to meet requirements so that Ford can bid for contracts from the government-owned Energy Efficiency Services Limited (EESL). We all know that Tata Motors had won the first tender by EESL for the supply of 10,000 EVs last year. A fresh tender is expected to be floated soon, and Mahindra was also in the run for the first tender, so this time it might be possible that both, Mahindra and Ford will jointly grab that tender.
Individually, Ford will be strengthening the line-up soon with the launch of the Freestyle cross-hatch, while Mahindra is all set to launch an updated version of the current-gen XUV500.