Sometimes you just want to simply post something without taking the rabbit hole of edits, filters, and five apps. Perhaps it’s a night out with buddies, a memory with family, or simply something you wanted to share. Thankfully, a few Indian apps completely understand that—and they make it easy to create and share stuff even if you are not good at it.
- ‘i’
Started in Thane, Maharashtra, i is an AI-powered social media app founded by Kapil Agarwal that’s redefining how Indians create content quickly, emotionally, and with zero editing hassle. Perfectly aligned with the growing demand for effortless creativity, i helps users turn everyday moments into meaningful digital stories using features like face swaps, family tree, and its standout tool i-films, where users can star in their AI-generated cinematic videos. With over 1 lakh users on iOS and a rapidly growing Android base, the app has enabled the creation of more than 10 million pieces of content. Built for Gen Z and emerging creators from Tier-II and Tier-III cities.
- Josh
Josh is one of those apps you open when you’ve got a minute to spare and something to share. It’s super easy to use—you can jump into a trend, add music, and post a quick video without overthinking it. What makes Josh stand out is how local it feels. You’ll find content in every Indian language and creators from every corner of the country doing their own thing. It’s not about being perfect—it’s about being real, quick, and having fun with whatever’s on your mind.
- Moj
Moj keeps things simple. Whether you’re sharing a funny moment, trying a filter, or just posting what your day looks like, it doesn’t ask for much—just a few taps and you’re done. The app has a mix of everything—music, effects, stickers—but it doesn’t overwhelm you. It’s great for anyone who wants to make videos but doesn’t want to sit and edit for hours. Plus, it supports a bunch of Indian languages, so you can truly post in your own voice.
