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Mercedes-Benz India has kicked off the fiscal year 2025-26 with a record-breaking sales performance, retailing 4,238 units in Q1 (April–June 2025) — a 10% year-on-year growth, reaffirming its position as the most desirable luxury automotive brand in the country.
This robust growth comes on the back of strong demand in both Top-End Luxury and Battery Electric Vehicle (BEV) segments. The company also announced the launch of the GLS AMG Line — a sportier, more expressive version of its best-selling full-size luxury SUV — priced at ₹1.4 crore for the GLS 450 AMG Line and ₹1.43 crore for the GLS 450d AMG Line (ex-showroom India).
Top-End Luxury Leads the Charge
The company reported a 20% increase in Top-End Luxury sales, driven by models like the Mercedes-Maybach, S-Class, AMG G 63, and EQS SUV. Even exclusive variants like the AMG GT 63 PRO and G 580 with EQ Technology witnessed overwhelming demand. The recently launched AMG G 63 Collector’s Edition also sold out swiftly, indicating high enthusiasm in the niche high-luxury SUV space.
Core Segment Remains Solid
The Core segment, which includes popular models such as the C-Class, E-Class LWB, GLC, and GLE, contributed 60% to overall sales and also grew by 10%. The E-Class LWB continued to hold its spot as India’s highest-selling luxury sedan, while the C-Class, GLC, and GLE solidified their strong brand recall and value proposition.
BEV Momentum Accelerates
Mercedes-Benz’s BEV portfolio saw 157% growth, now accounting for 8% of total sales, with a noticeable surge in customer demand for top-end EVs. The EQS 450 SUV, EQS Maybach Night Series, and G 580 with EQ Tech were the key contributors. Due to overwhelming interest, the waiting period for certain BEVs now extends up to 6 months.
GLS AMG Line: Redefining Sporty Luxury
Mercedes-Benz launched the GLS 4MATIC AMG Line to add sporty flair to its already successful large luxury SUV. With over 16,000 GLS units on Indian roads, this refreshed model enhances road presence with distinctive AMG styling and performance-oriented features.
Key Highlights of GLS AMG Line:
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AMG Front Apron, body-colored wheel arch flares, side skirts, and rear diffuser
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AMG Night Package with high-gloss black elements and matte black roof rails
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21-inch AMG alloy wheels
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Multifunction sport steering wheel in nappa leather
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Brushed stainless steel AMG pedals with rubber studs
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Larger brake system with “Mercedes-Benz” badging
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Two engine options:
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GLS 450 AMG Line: 3.0L petrol, 280 kW, 500 Nm, 0–100 km/h in 6.1s
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GLS 450d AMG Line: 3.0L diesel, 270 kW, 750 Nm, 0–100 km/h in 6.1s
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Both mated to a 9G-TRONIC automatic transmission with a top speed of 250 km/h
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A Look Ahead
Despite economic challenges such as forex fluctuations and price volatility in the entry luxury segment, Mercedes-Benz India remains focused on elevating the Top-End Luxury and EV portfolios. With continued emphasis on personalization, exclusivity, and design, the brand is well-positioned to lead India’s luxury automotive landscape.
“Our focus on top-end luxury and BEVs has yielded excellent results. The GLS AMG Line is a great addition to our portfolio, bringing dynamic styling and commanding presence to one of India’s most loved luxury SUVs,” said Santosh Iyer, Managing Director & CEO, Mercedes-Benz India.
