After disrupting the smartphone market, Xiaomi badly disturb the Television too, by launching the MiTV and MiTV 4A (32-inch and 43-inch) in India. Till now, Xiaomi is the only manufacturer that offers really affordable Smart TVs. But now rival television maker Vu TV has today launched its new range of smart LED TVs. And they’re banking on their Android TV integration as the selling point for this lineup.
The Vu TV lineup has been released in three different screen sizes, namely 43-inch, 49-inch, and 55-inch, with price starting at ₹36,999. These are special prices for the Indian market as the MRP of the same TV, mentioned on Vu’s official website, is way higher and sits at ₹52,000.
In terms of specifications, the whole line-up comes equipped with a 4K Ultra-HD screen that boasts of a 3840×2160 pixels resolution. According to Vu, their TV range has wider viewing angles, higher dynamic contrast, higher peak brightness, as well as pixel mapping. Audio department is handled by dual 10W box speakers, backed by Dolby Digital technologies.
The highlight of the series is that they offer you a stock Android TV experience out of the box. The TVs are running on Android 7.0 Nougat, which is paired with the built-in Chromecast feature that allows you to stream your screen’s contents directly from your phone to the TV.
At the launch of its Vu TV lineup in India, Devita Saraf, founder and CEO of Vu Technologies said:
“Xiaomi is a low-end brand. They’ll take market share from other low-end brands like Micromax and others. We compete with brands like Sony.”
The entire series is powered by a quad-core processor, coupled with 2.5GB RAM and 16GB internal storage. Connectivity options includes, HDMI, Wi-Fi, Ethernet, Bluetooth 4.2, 3 HDMI and 2 USB-A ports.
For controlling the TV, you’re being offered two options. One of the TV remote comes with an 11-button design, with a mic button to activate Vu ActiVoice that can help you search for content on your Android TV. The other controller has a more standard feel to it and is used via Infrared Radiation (IR) at the top.
The Vu TV lineup is exclusive to Flipkart, and will go on sale on March 16, at 12 midnight. The respective prices are, ₹36,999 for the 43-inch smart LED TV, ₹55,999 for the 55-inch and ₹46,999 for 49-inch variant.