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OnePlus has officially launched its latest storytelling initiative, ‘The Edge of Time’, a four-part original film series created to spotlight vanishing art forms, traditions, and communities across India. The campaign brings together four renowned Indian creators — Masaba Gupta, Ranveer Brar, Shaaz Jung, and Shakti Mohan — who step behind the camera for the first time as filmmakers.
All four short films have been #ShotOnOnePlus15 in Dolby Vision, highlighting how smartphone cinematography is redefining professional visual storytelling.
What Is the OnePlus ‘Edge of Time’ Campaign?
The OnePlus Edge of Time campaign is a visual tribute to creativity that stands at the intersection of tradition and transformation. Each film captures a powerful narrative focused on preservation:
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Masaba Gupta explores heritage dyeing techniques and textile traditions
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Ranveer Brar documents culinary traditions and community-driven food stories
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Shaaz Jung showcases India’s evolving forest ecosystems and wildlife
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Shakti Mohan portrays the delicate balance between classical and contemporary dance
Together, these films reflect a race against time — preserving what is fading before it disappears forever.
Dolby Vision Brings Cinematic Quality to Smartphone Filmmaking
The films were captured using Dolby Vision, the global standard in HDR video imaging developed by Dolby Laboratories. Dolby Vision enables creators to record videos with:
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True-to-life colours
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Stunning contrast
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Rich highlights and deep shadows
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Professional-grade HDR tone mapping
This allows creators to produce cinema-level visuals directly from a smartphone, without the need for advanced post-production workflows.
Advanced Camera Capabilities Power the Campaign
The OnePlus 15 plays a central role in bringing this campaign to life. The device features:
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Triple 50MP camera sensors
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India’s first Android smartphone with 4K 120fps Dolby Vision recording and playback
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Enhanced HDR video processing
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Pro-grade colour depth and sharpness
These capabilities enabled each creator to document real-world stories with remarkable visual fidelity and emotional depth.
Brand Perspectives on ‘The Edge of Time’
The campaign reflects a long-standing technology partnership between OnePlus India and Dolby, previously seen in earlier #ShotOnOnePlus initiatives. With The Edge of Time, the collaboration moves beyond traditional camera showcases and into meaningful cultural storytelling.
The goal is to empower everyday creators — not just professional filmmakers — with tools that allow them to tell stories at a cinematic level.
Why the OnePlus Edge of Time Campaign Matters
The OnePlus Edge of Time campaign is more than just a smartphone marketing initiative. It highlights:
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The preservation of disappearing art forms
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The power of mobile technology in cultural documentation
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A new era of creator-led filmmaking
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India’s growing influence in global visual storytelling
Each film captures fragile traditions with permanence — turning fleeting moments into timeless visual records.
Frequently Asked Questions (FAQs)
✅ What is the OnePlus Edge of Time campaign?
It is a four-part film series created by Masaba Gupta, Ranveer Brar, Shaaz Jung and Shakti Mohan, focusing on vanishing traditions and communities across India.
✅ Which smartphone was used to shoot the films?
All films were shot using the OnePlus 15 with Dolby Vision video recording.
✅ What makes Dolby Vision special in this campaign?
Dolby Vision delivers true-to-life colours, cinematic contrast, and professional HDR video quality directly from a smartphone.
✅ What is the core theme of the campaign?
Preserving fading traditions, art forms, wildlife, and cultural storytelling through modern smartphone technology.
