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Award-winning #1 Amazon & Penguin bestselling author Nitin Seth has unveiled his highly anticipated new book, “Human Edge in the AI Age”, at a spectacular launch event in Delhi. Known for his transformative works “Winning in the Digital Age” and “Mastering the Data Paradox”, Seth completes his Digital-Data-AI transformation trilogy with this release.
In a symbolic gesture that blended technology with human creativity, a robot took centre stage to present the book to the audience—perfectly capturing the book’s core theme of humans thriving in an AI-driven era.
A Guide for the AI Age
Human Edge in the AI Age addresses one of the most pressing questions of our time: How can humans stay relevant when machines can do almost everything? Drawing from over three decades of global leadership experience and inspired by timeless Indian wisdom, Nitin Seth offers actionable strategies through his proprietary POSSIBLE Framework™—eight timeless superpowers for success:
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Problem-Solving – Navigating complex challenges with clarity and creativity.
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Openness to Change – Adapting quickly in a volatile world.
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Spirituality – Anchoring values and purpose in a tech-driven age.
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Sportsmanship – Building resilience and team spirit.
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Impact – Creating value that lasts.
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Balance – Sustaining personal and professional well-being.
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Leadership – Inspiring and guiding teams effectively.
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Entrepreneurship – Driving innovation and ownership.
Why This Book Matters for India
According to Seth, AI disruption could eliminate nearly 50% of current jobs in India by 2040. While automation impacts factories, offices, and even technology roles, it also opens unprecedented opportunities for AI entrepreneurship.
He warns that India’s demographic dividend could become a “demographic disaster” if adaptability and entrepreneurial skills aren’t embedded from classrooms to corporate boardrooms. By combining AI adoption with India’s rich heritage of human-centered wisdom—from the Yoga Sutras to the Bhagavad Gita—Seth believes India can become a global leader by its centenary in 2047.
A Bestseller from Day One
Since its release earlier this month, Human Edge in the AI Age has become an Amazon bestseller AI book in multiple categories, including:
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Artificial Intelligence
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Computer Science
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Science, Technology & Medicine
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Business & Economics
The book has been declared a National Bestseller, making it one of the fastest non-fiction titles in recent Indian publishing history to achieve this milestone.
An Event to Remember
The Delhi launch event drew industry leaders, media, policymakers, educators, and book enthusiasts. Highlights included:
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Panel discussion moderated by journalist Barkha Dutt
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Insights from CP Gurnani, former CEO & MD, Tech Mahindra
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Contributions from Dr. Pramath Raj Sinha, founder of Ashoka University & Harappa Education
The evening also saw the debut of NitinSeth.AI, a conversational GenAI assistant built on insights from Seth’s books. Powered by Incedo’s proprietary GenAI platform brAInspark, it enables real-time conversations on AI strategy, digital transformation, and leadership.
About the Author
Nitin Seth is the Co-Founder & CEO of Incedo Inc. and former COO of Flipkart. His career spans leadership roles across technology, consulting, and business transformation. A respected thought leader, Seth is known for blending modern business strategy with timeless values to guide individuals and organizations through disruptive change.
Final Word
Human Edge in the AI Age isn’t just another AI book—it’s a playbook for life in the AI disruption era. Whether you’re a student, professional, policymaker, or entrepreneur, this book offers a roadmap to not just survive but thrive alongside intelligent machines.
